At present, the scale of China's alcohol industry continues to expand, but the proliferation of counterfeit alcohol, chaotic pricing, and lack of traceability still constrain the standardized development of the industry. With the intensive introduction of relevant national and local policies, "one item, one code" as the core technology of digital anti-counterfeiting traceability has become a key support for connecting policy compliance, cracking industry pain points, and safeguarding brand reputation.
At the policy level, the state and local governments work together to make efforts. At the national level, the relevant management regulations of the Ministry of Commerce clearly require that alcoholic beverages achieve "one bottle, one code" traceability, and simultaneously strengthen the supervision of coding in channels such as live streaming e-commerce. At the local level, Zunyi, Guizhou Province, assigned traceability codes to the products in Maotai flavor Baijiu production areas, while Jiangxi Province defined the requirements for the use of bar codes for liquor commodities through relevant measures to promote the implementation of "one thing, one code".
Based on the actual situation of the industry, we will accurately crack the core pain points of each item and code. In response to the persistent problem of counterfeit alcohol, it uses encrypted identification combined with anti tampering technology to allow consumers to scan codes and verify authenticity in seconds, technically blocking the circulation of counterfeit goods; In response to the problem of counterfeit goods and prices, we link sales regions through three-level code linkage to provide real-time warnings of violations and protect the rights and interests of distributors.
In practice, over a hundred liquor companies in the Renhuai production area have been included in the coding system, resulting in a significant decrease in the rate of counterfeit goods; Hunan Deshan Liquor Industry, Heineken Beer, and others achieve standardized channel management through one item, one code, while driving terminal sales. This fully proves that one item, one code is an inevitable choice for enterprises to operate in compliance and enhance competitiveness.
In the future, with the further implementation of policies, one item, one code will achieve full coverage of all categories and processes of alcoholic beverages, promote industry data exchange, build a trustworthy ecosystem, and help the alcoholic beverage industry move towards a new stage of standardized, high-quality, and sustainable high-quality development.