At present, the domestic pet economy has entered a scale of billions, but the rampant counterfeit goods, chaotic prices, and lack of traceability seriously restrict the healthy development of the industry. With the guidance of relevant national and local policies, one item one code, as the core technology of digital anti-counterfeiting traceability, is becoming a key lever for regulating market order and safeguarding consumer safety.
At the policy level, the state and local governments are working together to strengthen the traceability system. The Ministry of Agriculture and Rural Affairs requires the establishment of a raw material traceability system for pet food, and pet drugs must be assigned traceability codes; The release of relevant policies provides technical specifications for the one code traceability of pet products. At the local level, Shenzhen, Shanghai and other places have successively introduced standards to promote one pet, one code, and one product, one code, achieving traceability throughout the entire life cycle of pets and the entire product chain.
One item, one code plays an important role in addressing pain points such as counterfeit goods, smuggled goods, and difficult traceability in the industry. It assigns an immutable digital identity to every product and pet, allowing consumers to quickly access information on raw materials, production, logistics, and other aspects of the entire chain by scanning the code, accurately identifying authenticity; By binding sales regions, real-time alerts can be issued for counterfeit goods and channel order can be regulated.
In practice, pet brands such as Maifudi, Lanshi, and Rongxi have taken the lead in applying one item, one code, effectively reducing the rate of counterfeit goods, minimizing complaints of counterfeit goods, and enhancing consumer trust. One item, one code not only helps enterprises adapt to policy compliance requirements, but also becomes an important support for brands to enhance competitiveness.
In the future, with policy promotion and technological upgrading, one item, one code will achieve full coverage of pet categories, promote data exchange among enterprises, regulators, and consumers, empower the digital development of the entire industry chain, and help China's pet economy move towards a new stage of standardization, transparency, and sustainability.